Social Media
Here are recources focused on indie game marketing.
Overview
In my opinion from my personal experience and also research, Tiktok and Reddit are pretty much the only useful social media platforms for marketing.
Tiktok is currently still the easiest to get views and likes.
Reddit is great for the start especially because it doesn't have an algorithm and your follower count doesn't matter.
Plus while the attention you get will be less compared to tiktok, the engagment and click-through-rate is much higher.
Tumblr tends to work better for fandoms so might work well if you already have a fanbase or make something on an existing IP.
Twitter is frustrating with bad engagment and it takes ages to build a following plus most people who follow you will be other gamedevs.
That being said some people do still see some wishlists coming through twitter so it's not like it can't work.
Instagram is confusing to me. Even on my art account I have not seen any kind of growth in the last years.
I don't think it's useful in any way.
Mastodon and Bluesky just don't have the audience and algorithm to do marketing there.
Lastly Youtube is something you should use to upload your trailers so they're online but unless you commit to becoming a youtuber, you
won't get much attention from youtube itself.
My general advice is to not overthink each post too much and to not be afraid to reuse ideas/content.
You need to post a lot for growth and it's not really possible to be original each time.
No one cares if you already posted this gif last week, a lot of people won't even notice because they never saw the first post anyways.
Tiktok
My personal advice is don't spend too much time editing. Video and Audio quality do not matter on tiktok. The only relevant thing is
whether the content is interesting.
It's quantity over quality. You try out a bunch of things and see what sticks.
Look at games from the same genre that are popular on tiktok for ideas/ inspiration.
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Social-rise.com
Shows the most active times for different subreddits.